Stuck for blog post ideas?
We've made you huge list of blog post formats that you can use for your blog, business, and other creative projects.
One of the best parts about being a blogger, marketer or business owner is the fact you’ve got free range to blog about what you want and come up with your own topics.
However, this can also be very time-consuming.
Well, we’ve done all the hard work for you and gathered together a selection of blog post formats to help you get on top of your content planning.
Some formats will work better for your audience than others.
If you’re looking to reach a wider audience, or whether you want better engagement with your content – mix it up and take a look.
1. List Post
The list post is a favorite for a good reason. Along with a power-grabbing headline, it’s a good format choice for any blogger or marketer.
It might be a list of your favorite places to visit, your must-read article list, or your favorite web applications. Sometimes referred to as the “listicle” – it’s simple, effective and very versatile.
When deciding on a list post the best way to start is to establish how you want to help your readers. What’s important to note when writing a list post is to understand your key message.
Short list posts tend to provide guidance tips, or they can be a step-by-step guide. If your list contains more than 20 items, consider grouping them by topic, and create subheads to make readers curious and keep them reading on.
Also, consider a few bullet points as they add extra white space, break up a dull format, and make readers feel they’re gliding quickly through your content.
2. How-To Post
The trick to writing a successful how to post is demonstrating to your readers how you can do something mundane differently.
How to posts are a great way to describe how to execute a certain process, so, you need to make sure you add images or video content that will help the reader follow your instructions.
The trick to remember with how to guides is to break down your tutorial into the smallest steps and into the simplest terms. Don’t assume your readers know what they’re doing!
Put them into stages or formulas so that they’re easier to digest and easier for people to interact with your content.
Top tip – stand out from the rest and be different!
3. Problem-Answer Post
Similar to a how to post, the problem post is great for defining a problem and presenting a solution.
Finding out your readers pain or something that they’re struggling with is a good place to start. If there’s something that’s not working for them, your problem post can be their answer.
Scan the comments page on your blog, social media platforms or online forums for ideas. Once you’ve found a common problem and come up with the solution – just give your readers advice on how to solve it, then they’re hooked.
Top tip: Check out online communities such as Quora, or Reddit to take a look at the conversation and congregate them into a useful and informative post for your readers.
4. Case-study Post
Case-study posts are a great way to tell your readers and clients how valuable your product and services are. They can become a powerful asset to your company or blog if you can show real-life examples of how your product or business has satisfied your reader or consumer’s needs.
Look through your customer list and determine which one has been successful in using your product.
Email your best customers, talk through how they have used your product or service to improve their business, and then share the case-study on your blog. You’ll be amazed how a single case-study can inspire and attract tons of new customers.
It may even be talking about a specific marketing strategy or someone your ideal customer can relate to by outlining and unpacking the details of something like a project, event or process.
People who read about results attained in their industry will feel like the same products or services will work for them as well.
5. Research Post
Getting on with your own primary research is a great way to building your blog content. If you’re writing about a broad topic, look for a niche area.
Research takes time but it’s a no-brainer for finding great content. There needs to be thought, reason and strategy behind the stuff you create for the web if it’s to stand a chance of being effective and to build a significant audience.
Great content has become increasingly important in the digital age, and it’s one of the main ranking factors alongside links when it comes to achieving a good SEO ranking. For example, researching your competitors to see what they’re writing about, may give you a spark of inspiration. Also, take a look at forums such as Quora or Reddit too to keep-up-date!
Keep in mind that just as you would do for the regular pages on your website, you need to perform a thorough keyword research for your blog ideas. There are no special tricks involved – it’s just a good old-fashioned keyword research.
6. Checklist Post
It’s a well-known fact that the checklist post is an incredibly powerful format of choice. If your content is broken down into a checklist, it will often perform better.
To perfect the checklist, take a common task and break it down into short, actionable items.
It’s a simple and effective way for readers to digest information when the content is broken down into sections. That way your followers can always refer back to your post for guidance and tips – which will keep them coming back.
A checklist post can speed up a process. Checklists are a great format to make sure you have all that you need for the perfect engagement session for example.
7. Infographic Post
Infographics have become incredibly popular, especially among B2B marketers, as they can present a lot of information – such as data or statistics in a visually appealing way.
The infographic post is one that requires hefty resources beforehand but can result in big rewards in terms of social engagement with potential for shares and inbound links. The most important thing to remember is that every blog post should offer value, otherwise your readers won’t be coming back to look at your content, and to always include interesting statistics and facts.
A post like this will certainly grab your reader’s attention. So, get creative and easily create original infographics using Piktochart, Canva, or Visage.
8. Ultimate Guide Post
The ultimate guide post is a detailed, comprehensive guide on a topic in your niche and they’re a great way to drive traffic to your blog or website.
This where knowing your audience is really important. Ultimate guides are very successful when they’re written about trending topics.
To do this, you need to find out what your readers’ are writing about. For example, you can use Feedly to subscribe to blogs in your industry via RSS so you can see blog titles at a glance. The more you see the name of a product, service, or network pop up, the more it means you should be writing about it.
If your audience is excited about a topic, they’ll want to read about it – simple.
To create your ultimate guide, simply combine the basics plus the additional details you found were missing from other posts. This way, people who are coming across your guide as the first piece of content they have read about a topic will get all of the basic information, and people who have read a lot of other guides will be wowed by all of the missing pieces that you included.
9. Definition Post
In the digital age, new industry terms are popping up left, right and center, so it’s good to keep on top of all of them, so, consider creating a series of posts that define aspects of your niche.
In niches where the market needs to be educated the definition post is an absolute must.
You’ll get extra points if you can logically define something in your niche in a way that is unique, unusual, or controversial.
Why not curate this post into a series post by giving your readers a word-of-the-day?
10. Series Post
If you’re looking for a blog post that you want to involve your existing readers or get new ones, a blog post series could be an effective one.
To do this, look for opportunities to break a topic into a series that can be released each day over the course of a week or over the course of a month. Remember to link each article together as you publish them.
The post should be centered around one theme – this can be a rundown of the news in your niche, a profile of an influential person, or it could be a limited-time series with an in-depth look at something worth giving insight into.
In any case, a blog post series is guaranteed to drum up attention.
11. Stats Post
Much like a research post, consider pulling together stats from multiple locations to create a good statistics post.
Numbers create impact so if your blog, business or project is experiencing success, people love to hear about it.
If you want to increase user engagement on your blog, generate more shares, increase click-through rates, acquire more customers and drive sales, try switching content strategies to the data-driven blog post.
Data and factual information are usually obtained from experiments, surveys, test cases, case studies or research studies. Keep in mind that when you add data to your headline that’s backed up in the content, you’ll win your audience’s trust.
The FAQ post can be a great addition to your website. Used to answer any frequently asked questions about your business or website – it's the go-to destination for finding answers to specific questions about your product or business.
If you get repeat questions from customers or prospects there is a good chance they are typing these same questions into Google and other search engines so, it makes sense to create content around these topics.
When deciding how to choose the questions you’ll include in your FAQ section, focus on relevancy and opportunities to turn that question into a path to further engagement or conversion.
You could write one long post answering all the frequently asked questions or create a blog series. Choose answer a common question once a week, and you will have great content that is likely beneficial for SEO as well.
Example: My Personal Story & Blogging FAQ’s
13. YouTube Cut-Up Post
With the help of your own video or the permission of someone else’s popular YouTube video, the YouTube cut-up post is a great way to deliver engaging content.
The trick is to start by scouring the web for a viral or popular video then go on to take screenshots of different stages of the video and add text explanations. It’s super easy to embed the video in your post to create high-value content.
Example: DIY Concrete Lamp – Led String Light
14. Inspirational Post
If you want to ensure effective content gets posted onto your blog, it doesn’t have to be informational or entertaining – but inspiring.
This kind of post can work well as a story post, profile post or quote post among others. Most of the time, people need a little push to get going and get things done, and motivational posts can do wonders for your reader’s productivity.
You could share some good news or a major breakthrough in your company that put you on the map. Everyone appreciates an inspirational and hopeful story because it’s something people want to experience themselves. So get inspiring!
Example: Dear Lisa, Don't Quit
15. The Holiday Post
While some bloggers go quiet over the festive period, why not deliver some good wishes to your followers and clients. Note down any key dates in your diary and show appreciation to your loyal followers for their support.
If Christmas is just around the corner, it’s an opportunity to display a bit of humanity to your audience so, why not talk about any special sales you’ll be having, or share fun holiday traditions?
The holiday season is also great for creating seasonal content on how to stay motivated and prepare for the holiday season, for example.
16. Letting Your Guard Down Post
Even in day-to-day life, letting your guard down can be daunting. However, the guard down post is a chance for you to open up about a private moment or experience in your past.
By delivering a deeply personal experience that an audience can relate to, it can generate some of the best content on the web.
If you’re representing a firm, business or corporation it may be difficult, but the guard down post will benefit your blog or website as it engages your audience in an informal conversation, and also gives you a human voice.
Example: Letting Your Guard Down Post
17. Behind-the-Scenes Post
If you want to give your loyal followers a sneak peek at what makes your content great, offer them a behind-the-scenes look. Many will want to see what goes on behind the curtains and what makes your business such a success.
Why not start with a post about the day-to-day life of a blogger, or business manager in your niche? Or showing your audience how you put together and edit a video on to your website?
To make your post even more engaging, add images, videos and infographics to enhance your written example and drive engagement.
18. Off-Topic Post
Some of you may think that this may be a risky option, but trying a different, off-topic approach could attract an even wider audience.
While it’s important to stay relevant within your niche, creating something that is totally different from topics you usually post about, could surprise people and attract a bigger response.
Experiment and don’t be afraid to share ideas and experiences from your everyday life. This is a fantastic way to inject personality into your blog or website without straying too far off-topic.
Using personal stories can also be a great way to allow your audience to get to know you better.
19. Rant Post
The web and blogs are great for discussion, opinions and criticizing. So, the rant post is the perfect option for someone who is brave enough to say some unruly words about an organization, product or event.
Remember that tone is everything. If you have the courage, the platform, and permission from your team or boss, be bold and say what feel and want to get across.
Nevertheless, make sure your text has strong arguments and is based on real facts. Random ranting is pointless.
20. Profile Post
There’s bound to be an influential person in your niche. Whether it’s an industry leader, customer, or someone who’s up and coming in your industry – with a profile post you can write about anybody
The profile post should give some biographical information about the person and links where users can find more about them. Also, consider adding some facts that aren’t well known so that your post can stand apart from any other resource to give your audience a whole load of new and useful tips.
So, why not arrange an interview with them or email them to notify them that you intend to profile him or her.
Remember, always keep in mind that you must ask the influential person questions your audience would want to have answered – value is everything!
21. Crowdsourced Post
Content for a crowdsourced post is easy to assemble together. For this post, ask three or more influencers or experts in your niche the same question and pop the answers into a single article.
If you’re a beauty blogger, you may want to ask them what products they can’t live without. If you’re a marketer or business owner, why not ask some top entrepreneurs to share their top tips on how to start up a business online.
Crowdsourced posts will be shared by many of these influential people and as a result, generate more followers to your blog and your site. When you get ten influencers to give you 100 words each on a single topic you’ve got a really effective blog post.
22. Interview Post
Know any celebrities or people who have great stories behind their life and career? If you ask nicely, you’ll be surprised how many influencers in your industry will be willing to give you an interview – no matter how small your following or audience.
For the interview post, reach out to leaders in your subject area via email or telephone. Set it out as a Q&A or in a typical newspaper or magazine style.
It’s likely that your interviewee has a very busy schedule, so be sure to give you an interview through audio recording as text interviews can be time-consuming while video interviews offer a minefield of technical issues.
Discuss with this person current events or get their ideas of what’s coming next in your industry. The goal here isn’t just to have an interview but to talk about things that your readers want to know about. It could be business insights, lessons they’ve learned, sharing their expertise, etc.
23. Link-Roundup Post
Whether you’re a business owner or marketer, you know the value of traffic to your website. One of the best ways to build traffic and links is through a link roundup.
This blog post is easy, quick and very simple. Gather multiple pieces of content from across the web that your audience and following will find interesting. Simply describe the content and link to it. As long as the content is relevant to your readers, the articles you link don’t have to have a common thread.
Whether it’s a different blog, book, or article you’ve gained value from, your audience and following will appreciate.
Another option is using BuzzSumo to find the most socially viral content on a topic and bundle them into an article.
Think about publishing a post like this every week or once a month as a series. Also, remember to email the people you’ve chosen to link so that they have an opportunity to share your link roundup.
24. Quote Post
Pull together a variety of quotes from influential people for your next blog post. Quotes are inspirational and thought-provoking, so why not go ahead and collect a bunch of influencers on a specific topic to create your quote post.
Instead of bullet pointing your quotes in your post, be creative and add your quotes on to various images to enhance your quotes and make them more visually appealing.
Even better, why not use infographics and photo editors like Photoshop to create visually engaging content for your readers.
25. Best of the Best Post
The web post consists of content, tools, and resources you really love and value. Very similar to the round-up post, you should link, curate and briefly explain what it is and why you think it’s best.
Whether it’s your favorite blog, website design, or a new app you’ve discovered – add value to your readers while also promoting influencers who you could possibly work with in the future.
Contacts are vital to growing your platform, so this format could be a great way to introduce your audience to a whole new marketing tool or resource.
Example: The Best Online Meeting Tool
26. Pick of the Week Post
If you’re looking for a short blog post, the pick of the week post is a very popular one among bloggers. Similar to a series post, they usually describe a single piece content, a useful tool or resource you’ve presented, linked to and described.
For example, they may be a favorite blog, blog article, or podcast you’ve stumbled upon in the last week.
Make this post a regular addition to your blog or website as it’s great for people on the go who want access to quick and easy content.
27. People to Follow
Here’s where you curate a list of people, bloggers, and businesses who are worth following. Recommending to your audience who they should be following is a great way to increase interaction and conversation.
By providing a list of influential people in your field, links, and content for your audience to follow they can connect with them via their website, social media channels, events and books.
Consider writing a post on “Who’s who” in your industry. Make sure to link to their Twitter handles, blogs and websites, and be sure to message those industry leaders as they very well may share your post too.
28. Content Aggregator
Articles using this type of format are quick to create, easier to outsource and guaranteed to get shared on social media.
Described as a hybrid form of the listicle, the content aggregator uses other people’s content. All you need to do is scour the web for the most viral content on your chosen topic and form it into one blog post.
Similarly to curation, content aggregation also has lots of different forms. The context you’re probably most familiar with is Search Engine Result Pages (SERPs), where content is collected, sorted, and displayed based on the search term you enter.
Content aggregation requires few resources, so you can offer readers large volumes of content with minimal effort.
29. Comparison Post
In case you’re stuck with your next blog post, why not try a comparison blog post and compare two or more products in your niche.
Product comparison posts are what bring traffic. You’ll find your readers much more engaged than with your regular blog post.
Fans will protect their favorite tools, brands will comment to clarify some of your points, while future buyers will share the article.
30. Project Showcase Post
Your blog can be used to promote a specific project you’re working on. Use the project showcase post to highlight how your company has completed a project.
Outline a specific project that your company is specifically working on to show the process and share the results if possible.
Add a couple of insightful demos, video tutorials, and case studies can be a highly effective form of showcasing your product. Your followers are able to see your product in-action and learn a bit more about how it works.
31. Product Tips Post
Both promotional and useful, this type of post is great if it suits your audience. Here you can create content that helps your customers be more successful with your product or service, offering them tips and advice on how to get the most out of it.
Consider the backstory of where the product came from and why this particular product revolutionary. Try and think about whether it can be connected to related stories about the company in the news.
Offer them hacks and facts about a particular new product they can easily share on their social media networks.
32. Income Report
Open the money books and show your audience a breakdown of the money you and your organization are making.
It gives you a chance to reflect on the month and consider what went well and what didn’t go so well. Income reports provide full transparency on your website, blog and other services from statistics from unique visitors to YouTube subscribers.
They’re also great for tracking your progress and great to get a better understanding of what you’re doing well and areas you can improve.
33. Attack Post
This type of post has to be done right. Starting an argument with the right person, organization or event forces your audience to pick sides and can draw a lot of attention. On the one hand a post like this could create enemies, but on the other hand, could give you a load of new followers and fans.
Much like a rant post, you can write an open letter of critique that addresses your concerns about a product, organization or an individual.
Be warned – this type of post, when done right, will create enemies of some and brand new fans of others.
Example: An open letter to Apple
34. Reaction Post
You take a news story, talked about social media post, or popular video and you embed it in your post – along with your own commentary or reaction to create an effective reaction post.
Find a trending post, embed or link to it from your own post and share your reaction or commentary in that same post.
For example, the content might be a blog post, book or presentation – use your blog to react to content created by someone else.
You already know the topic is popular and it takes very little effort to do. So, get involved with all the buzz and get to it!
Example: Twitter Announces News Features, Opt-Out Push Notifications, and Redesigned Moments
35. Embed Reactor
It only takes a few seconds, but embedding a video, infographic or presentation into your blog post will add value to your content.
Find a popular, embeddable video from YouTube, Slideshare presentation, or infographic on Visual.ly and embed it in your blog post. Similar to the reaction post, add a quick introduction and then post your reaction underneath to that content. It’s so simple and you’ll be spoilt for choice on the number of videos and visual content you can share.
The reaction can be short, and bonus points if it’s got lots of shares and views on it. All that’s left to do is to create a title that is a variation of the content you’re embedding – it’s that easy!
36. Story Post
You’ve heard about the power of storytelling so why not turn your blog into a place you can share your stories. Take an experience and create it into a story that will be entertaining to your audience and market.
Always remember your post will be more memorable if your content uses storytelling as well as useful facts.
Readers are more likely to react and resonate with your experiences alongside useful information you want to pass on to your reader in your story, and it will make it memorable.
37. Meme Post
Everyone loves a good meme. It’s true to say that images for your blog posts are important for many reasons.
Well, memes are just as vital! They illustrate essential points to your readers, make social shares of your posts, stand out in the newsfeed, break up text to make the content easier to read and encourage people to share your posts.
Memes are a humorous piece of content that is taking over the web. They can quickly spread virally across the internet so, they’re perfect for your next blog post. Go a step further and create them yourself or pull together a curated set of memes from across the web.
If you don't have a suitable image laying around on your hard drive, there are lots of sites where you can get stock images that you can use for free without violating anyone's copyright, like FreeImages.com.
38. Satire Post
Be humorous through the use of irony or extreme exaggeration. This kind of post works well where there are timely issues such as politics or sports. The trick to writing the best satire post is to say less when you want to say more.
Remember, if you’re going to connect with your reader, you have to bear in mind that you may offend some people. You can’t write for a middle-of-the-road audience – you have to be prepared to offend some people so that you can connect with those with who the message is resonating with.
39. Cartoon Post
Why not have a bit of fun with your next post with a cartoon post?
This type of post works well as a series so go ahead and create weekly or monthly cartoon posts that make your audience laugh and think about issues and events in your niche.
It great to mix it up and illustrate your posts once in a while with a cartoon or something besides your usual long-form copy.
You may not be the next Picasso, so get help from BitStrips on Facebook or other cartoon generating methods to help you out.
Telling a story is easy with a set of cartoon or sketches, plus it’s a great way to tell the story behind a simple instruction blog post. Everyone loves a laugh now and then, so get your team members on board to feature in the cartoons!
40. Review Post
Take a product, event or anything else newsworthy to your subject topic and review it.
For the best results, be as honest as possible in your review rather than painting everything you review in a positive light.
Everything you review has both good and bad points that need to be addressed during the review process.
A common mistake among bloggers is the temptation to write glorified advertisements as reviews in an attempt to entice other companies into giving them a free product for review purposes. This trap is easier to get in that many would imagine so, remember you should be blogging on a subject that you are passionate about.
At the end of your product and service reviews, provide a quick summary paragraph and a list of the good and bad points of the product.
41. Survey Post
Feedback is the most important thing you can get back from a reader!
Surveys and polls are like quizzes, but more for your benefit rather than testing your reader’s knowledge so, you’ll get to learn a great deal about your followers and clients.
Choose a newsworthy or trending topic and survey your audience about it using email, social media or in-person events. Then, simply, pull the results together into a blog post.
They’re great if you want to know who’s actually reading your blog or website, what content people would like to see and a chance to share any ideas that they have to improve your delivery, design or approach.
You can create a powerful and professional looking survey using Survey Monkey. Quick and easy to create, all the information you collect will be extremely helpful.
Example: Poll: What should Apple do about its Mac mini mystery?
42. Latest News Roundup
Anything that’s in the news and relates to your niche is worth posting about.
We’re not talking about breaking news stories here but adding perspective and more useful information that your followers and clients will find valuable. It’s also an easy way to introduce fresh content to your platform.
Find few of the most recent events in your industry and blog about them. You can even link to news articles if you feel it is appropriate.
The important thing is that you add your thoughts and criticism. The greatness of posting on current events is that people are already looking for more information and thoughts about these subjects. Your opinion post on current events could become the next big thing everyone is talking about!
43. Trend Post
If you’re a trend spotter and keep up-to-date with all the latest goings on, then you may want to think about creating a trend post for your blog.
There are tools out there to give you a hand to highlight some trends your audience are talking about such as Google Trends. The tool also allows you to see what topics are being searched for most often at any given point and can see which searches are currently trending in your niche.
BuzzSumo is also a great resource to see what your audience is sharing. You can see the top articles from that website or topic and how many times those articles have been shared across various social media platforms – i.e. Facebook, LinkedIn, Twitter, Pinterest, and Google+.
Some content creators are able to predict trends as they are happening. If you’re a trendspotter, create content on your blog embraces that trend as it becomes popular.
44. Issue Post
Choose issues that affect your audience and create content about them while they are timely and relevant to them.
To be successful at marketing, it needs to be timely and relevant. So, find an issue that really resonates with your audience. No matter how many followers you have, or how many influencers are promoting your product, if your marketing isn’t timely, it will fail.
Stay up to date and figure out what your customers want and like right now to give your customer or readers what they want.
45. Question Post
To find a question, scour through your posts and curate an answer to your audience asks. Whether it’s on your social media platforms, forums or in the comments section of your blog,
there are so many questions that don’t have a solid answer that you could write posts about.
Open-ended questions will also open up new opportunities when writing your blog posts.
Maybe you’ve had an interesting or intriguing customer question recently – so go on and make a post about it and even include your response to the customer.
Always remember to tell people why you’re sharing it and how you think it can help future readers.
46. Challenge Post
It’s a well-known fact that sharing personal experiences can become some of your most popular posts. So, why not take it to the next level with a challenge blog post.
While it’s an opportunity to try something new, gain a new perspective and a new angle on your work, these types of posts push you as a blogger and bring more focus to your writing to try something out of your comfort zone.
You could find something ridiculous you haven’t done before or challenge your audience – whatever your niche is about!
47. Contest Post
Be promotional with your blog with a contest post!
Why not offer a prize giveaway with a contest that followers in your niche will love. Successful contests don’t spend lots of money but know your followers needs and what is desirable to them.
There are two types of contests you can promote, a random draw and best entry. For a random draw, people simply need to give you their email address to enter. At the end of the contest, you pick a winner at random. The advantage here is that it’s simple so you should get plenty of entries.
Whereas best entry contests can take several forms. For example, you could ask people to submit photographs, jokes, or poems?
Along with creating a press release, take the time to approach bloggers who speak to your target audience. They may or may not be in your industry, but together you share the same customer base. Shoot them a quick email or tweet to let them know about your contest – it’s a win-win!
48. Freebie Post
Grow your mailing list and followers with a few freebies giveaways!
Offer a free giveaway, maybe an ebook, and see how many downloads you can get. If you want this to generate some possibly new subscribers for you, then offer this giveaway in exchange for a name and email.
Do your market research to take a look at where your audience is engaging in conversation and offer them a freebie giveaway relevant to them.
Another thing to bear in mind in exclusivity – people absolutely love the concept of it. Giving the impression of a limited supply can only increase demand.
To entice your followers and readers, why not present an offer or landing page before it’s released to the public. It’s an idea that’s certainly worth testing out!
49. Advice from the Experts
This one is similar to interviews, but it’s a lot easier to compile and are a lot likely to go viral.
As a combination of listicles and interviews – it’s a popular choice. You can message multiple experts with your question via email, twitter, or any other social media network.
Since it’s a single question, it’s a lot easier for these busy individuals to answer. Then you can compile all of the advice into one posts.
Everyone likes to figure out the best way to do something. Your readers are no different, so help them out with valuable information about something you’ve found useful.
Whether it is toolsets, books, websites, whatever, compile a list of resources and share them with your readers.
Just be sure to give them more than just the name of the resource. It’s important to explain why you are recommending it.