Why Apple’s digital health update is great news for bloggers and content creators

Apple has announced that iOS 12 will include Digital Health features, making them the latest tech company to embrace the digital wellbeing movement.

This follows similar digital wellbeing announcements from Google and Facebook, and shows that digital wellbeing is going to be one of the hottest topics of the year.

If you’re a content creator or blogger, focusing on digital wellbeing is going to be one of the best ways to grow your audience and develop a stronger connection with them, both now and in the future.

In this post, we’ll be breaking down why the digital wellbeing movement is so important and how you can make the most of it as a content creator.

What Is The Digital Wellbeing Movement?

The digital wellbeing movement is an effort by tech companies to help consumers develop a healthy relationship with technology. It focuses on issues such as phone addiction, social media addiction and reducing time spent on devices.

You may be wondering why tech companies are concerned about digital wellbeing when they profit from the sale of devices and the time consumers spend on their social media platforms.

Well, over the last few months founders, major shareholders and investors in these tech companies have suggested they’re responsible for smartphone and social media addiction.

For example, the founding president of Facebook, Sean Parker,  said that the creators of social media platforms were consciously “exploiting a vulnerability in human psychology” to make their services as addictive as possible.

Major Apple shareholders have also been pushing the company to focus on the mental wellbeing of children by introducing more robust parental controls on iOS devices and studying how heavy iPhone usage impacts the mental health of children.

Tech companies are responding to this pressure by introducing digital wellbeing features that help consumers manage the time they spend on their devices more effectively.

Apple’s Digital Health Tools

Apple’s Digital Health tools were announced at WWDC 2018 and will be available as part of iOS 12 which will be released in September 2018.

They include:

  • Do not disturb during bedtime which dims the display and pauses notifications at night
  • Advanced do not disturb settings in the notification center which set an end time for do not disturb based on a specific time, location or action
  • Advanced notification settings which include grouped notifications, options to turn off notifications more easily and options for notifications to bypass the lock screen and go directly to the notifications center
  • Screen time reports which provide daily and weekly device activity reports showing the total time spent using individual apps and categories of apps, the total number of notifications by app and how often the device is picked up
  • Screen time limits which sets time limits on apps, sends notifications when time is almost up and locks the app when the time limit has been reached
  • Screen time for kids which gives device activity reports to kids and their parents, and allows parents to remotely set usage limits on their kids’ iOS devices and apps

Android P’s Digital Wellbeing Tools


Google was the first tech company to make a major digital wellbeing announcement when they showcased Android P’s Digital Wellbeing features at Google I/O 2018 on May 8, 2018. Android P is currently in public beta and will have a full rollout by August 2018.

Android P’s Digital Wellbeing features allow consumers to:

  • Get a daily view of time spent on their phone
  • See the time spent in individual apps
  • See how frequently they use different apps
  • See how many notifications they get
  • Set daily time limits for specific apps
  • Restrict the usage of specific apps to specific times of the day
  • Reduce usage at night by scheduling changes to the display
  • Quickly turn on Do Not Disturb by placing the phone face down

Other Digital Wellbeing Tools

YouTube’s Digital Wellbeing features were also showcased at Google I/O on May 8 and rolled out to the YouTube app shortly after.

They include:

  • Time watched profile which shows users their daily average watch time in the app for the past seven days
  • Take a break reminders which can be set to remind users to take a break every 15, 30, 60, 90 or 180 minutes while using the app
  • Scheduled notifications digest which combines all a user’s daily notifications into a single combined notification which can be set to go out at a specific time
  • Disable notification sounds and vibrations which allows users to disable app notifications and vibrations during certain times of the day

The following digital wellbeing features are also coming to Instagram:

  • You’re all caught up which shows a mid-feed message to users telling them they’re all caught up with posts from the last 48 hours
  • Time spent usage insights which show users how much time they’re spending in the app

Why You Should Capitalize On This Trend As A Blogger Or Content Creator

Digital wellbeing is becoming a major topic with these announcements from Apple, Google, and Facebook likely to be the first of many.

As the topic gains traction, there are going to be lots of opportunities for you as a blogger or content creator to build an audience and get more engagement by focusing on the digital wellbeing market.

Here are the main reasons you should start focusing on digital wellbeing in your content:

  1. It’s Gaining Mass Consumer Attention: Digital wellbeing is already getting lots of consumer attention as its popularity grows, more app developers and tech companies are likely to announce their own digital wellbeing features. Additionally, more consumers are going to be able to try the digital wellbeing features in Android P and iOS 12 firsthand. This is going to make it one of the most talked about topics among consumers which means more searches, more shares and more news coverage for content that focuses on digital wellbeing.
  2. It Has A Huge Potential Audience: Over 2.1 billion people own a smartphone and digital wellbeing is something a vast majority of these smartphone owners will be interested in. By creating content on digital wellbeing, you can tap into this huge potential audience and introduce these consumers to your brand.
  3. Consumers Are Going To Be Spending More Money To Improve Their Digital Wellbeing: As the digital wellbeing movement grows, increasing numbers of consumers are going to be buying products and services that help them improve their digital wellbeing. These will include apps that provide additional digital wellbeing features, and physical products such as books, journals, and pens, that allow customers to spend less time in front of a screen.

How To Incorporate Digital Wellbeing Into Your Content

Consumers are going to be focused on many different aspects of their digital wellbeing, so you can focus on the aspects of digital wellbeing that best fit your existing audience.

Here are some of the top aspects of digital wellbeing that you can incorporate into your content:

  1. Health And Fitness: Many people who are interested in health and fitness believe that to have a healthy body, you also need a healthy mind. If you have an audience in the health or fitness space, you can focus on how using devices excessively affects physical health and sleep quality, and give them tips for using their devices in a way that’s optimal for their physical and mental health.
  2. Parenting: A lot of parents are concerned about the amount of time their kids spend on devices and want to know how to ensure their kids have a healthy relationship with technology. If you’re in the parenting space, you can give parents tips on how to see and manage their kids’ screen time, and suggest family activities that help kids disconnect from their devices.
  3. Productivity: Excessive smartphone use is a huge problem for many people who want to be more productive but get distracted by their phone. If you’re targeting business people or content creators, it’s likely that a large proportion of your audience feel like they spend too much time on their phone and are looking for strategies to reduce their phone usage. To help your audience with this problem, you can focus on habits and daily routines that will reduce the time they spend on their smartphone, and also show them how to use the existing digital wellbeing features in Android and iOS to curb their smartphone usage.
  4. Mental Wellbeing: Many people see smartphones and social media as an addiction that has a negative impact on their mental wellbeing and causes them to feel stressed, depressed and anxious. They’re actively looking for solutions that help them unplug and feel happier. To reach these consumers, give them practical tips for reducing the use of their phone and social media, and suggest other activities that will help them relax and improve their mental wellbeing when they’re disconnected from their devices.
  5. Mindfulness And Meditation: Many people who turn to mindfulness and meditation do it to clear their mind and become more focused. They’re likely to see meditating and being more mindful of what they’re doing as a great way to spend less time on their phone. If you’re in this space, try creating content that provides tips for using technology in a mindful way and meditations that promote the mindful use of technology.

Digital Wellbeing Blog Post Ideas

Once you’ve decided on the aspects of digital wellbeing you’ll be focusing on, you need to come up with some specific content ideas.

A good way to do this is looking at what’s already popular and then using this as inspiration for your own content.

Your blog is the foundation of everything you do online, so this should be the first thing you focus on when looking for content ideas.

Below is a list of some popular digital wellbeing blog posts based on the total number of social shares they’ve received.

Most Shared Digital Wellbeing Blog Posts:

Post Total Social Shares
‘Our minds can be hijacked': the tech insiders who fear a smartphone dystopia ‘Our minds can be hijacked': the tech insiders who fear a smartphone dystopia 297.8K
Entrepreneur developed a solution to smartphone addiction now used in over 600 U.S. schools 166.1K
Giving your child a smartphone is like giving them a gram of cocaine, says top addiction expert 162.6K
Light Phone 2: A ‘dumb phone' for curing app addiction 88.1K
Keep Your Head Up: How Smartphone Addiction Kills Manners and Moods 44.3K
‘Never get high on your own supply’ – why social media bosses don’t use social media 35.2K
Why Can’t I Put My Smartphone Down? Here’s The Science 14.7K
Dear Husband, Your Addiction to Your Phone Is Hurting Our Family 11.9K
Change Your Screen to Grayscale to Combat Phone Addiction 11.2K
Digital Detox – Buena Vista & Salida, Colorado Vacation 9.2K
‘Education is the solution': the Gloucestershire high school enforcing a digital detox 8.7K
Is social media causing childhood depression? 5.2K
How to quit your tech: a beginner's guide to divorcing your phone 4.7K
Fountain pens are back in fashion as millennials in search of a digital detox turn to handwriting 3.9K
A quarter of Americans are online almost constantly 2.7K

Here are some key takeaways from this list on what makes a digital wellbeing blog post likely to be shared:

  1. Statistics, Research And Scientific Implications: Data-driven blog posts are incredibly popular in this space. Whenever you cover digital wellbeing in your blog posts, try to find some data or relevant information that supports the points you’re making to gain more social shares.
  2. Negative Health Effects Of Phones And Social Media: Many of these popular blog posts focus on the negative impact phones and social media have on our physical health, mental health, interpersonal relationships and personal behavior. Think about all the negative health impacts your audience would be interested in and incorporate these into your blog posts to encourage social sharing.
  3. Products That Support Digital Wellbeing: Highlighting products that help people improve their digital wellbeing often results in thousands of social shares. The products featured in these popular blog posts include dumb phones with limited features, cases that lock the phones away, apps that assist with digital detoxing and non-digital products that help people unplug such as fountain pens. However, this is just a small selection of all the available products that assist with digital wellbeing. Find digital wellbeing products your audience are likely to be interested in and include them in your blog posts to increase social shares.
  4. Digital Wellbeing Hacks: Blog posts that include hacks and tricks for improving digital wellbeing usually get lots of social shares. These hacks and tricks can include changing the phone’s settings to reduce usage, disabling notifications or removing apps from the phone. Try to think of hacks that will be appealing to your audience and then write about them on your blog to maximize social shares.
  5. Digital Detox Guides: Blog posts that show readers how to do a digital detox are very popular. Consider creating a unique digital detox guide for your audience that caters to their specific interests to get more social shares.
  6. Digital Wellbeing Case Studies: Real-life stories of people’s experiences with digital wellbeing often get lots of social engagement. The possibilities are endless when it comes to real-life stories but some examples from these popular posts include stories that focus on people’s negative experiences as a warning to others and stories that document people’s experiences as they attempt a digital detox. Think about real-life digital wellbeing stories that will resonate with your audience and then incorporate these stories into your blog posts to boost their social shares.
  7. The Negative Effects Of Phones And Social Media On Children And The Family: The impact phones and social media have on family and children is an emotive topic that drives lots of shares. If family-themed content fits your brand, try and cover the direct negative consequences of this technology on parents and children on your blog to get more engagement.
  8. News Stories About Tech Leaders And Tech Companies: There’s a huge amount of public interest in how tech companies have made their technology so addictive and how tech leaders often avoid using the technology they’ve created. If you can reference either of these aspects in your blog posts when they’re relevant, your posts will be more shareable.
  9. Digital Detox Vacations And Retreats: Going on vacation or to a retreat where no tech is allowed is a popular digital detox method and something that people love to share on social media. If you cover travel or lifestyle topics on your blog, consider creating some posts on digital detox vacations or retreats to encourage social sharing.

Digital Wellbeing YouTube Video Ideas

Digital wellbeing is incredibly popular on YouTube and the top digital wellbeing videos have millions of views.

If you already have a YouTube channel or are thinking about starting one and need some ideas, here are some of the most viewed digital wellbeing videos on YouTube right now.

Most Viewed Digital Wellbeing YouTube Videos

Video Total Views
OurPact Parental Control for iOS & Android | The Solution to Internet Addiction 5.9M
How Is Your Phone Changing You? 3.3M
Quit social media | Dr. Cal Newport | TEDxTysons 4.1M
5 Crazy Ways Social Media Is Changing Your Brain Right Now 3.8M
Meet The Girl Who's Addicted To The Internet 2.9M
Social Media Obsessed Teen Says ‘I Can't Breathe Without WiFi' 2.3M
You Will Wish You Watched This Before You Started Using Social Media | The Twisted Truth 1.6M
Why I Don’t Use A Smart Phone | Ann Makosinski | TEDxTeen 1.4M
It’s not you. Phones are designed to be addicting. 986K
Mobile Phone Addiction – By Sandeep Maheshwari 908K
The Anti-Social Network – Short Film 864K
DNA: Analyzing the dangerous effects smartphones addiction and internet usage 448K

Here are some of the main topics from this list that attract lots of YouTube video views:

  1. Real-Life Digital Wellbeing Stories: Since YouTube is a personality-driven platform, it makes sense that real-life stories focused on digital wellbeing are popular. Try to think of your own real-life experiences with tech and then create videos based around the stories you think your audience will resonate with. If you need some ideas, stories that focus on your own experiences with phone addiction and social media addiction, stories that focus on life lessons and how you’ve successfully overcome unhealthy tech habits, and stories about quitting social are very popular with YouTube viewers.
  2. Tech Addiction: Being addicted to tech is a common theme in many of these popular YouTube videos. Think about how you can cover tech addiction in a way that would appeal to your audience to maximize your video views. For example, you could offer your perspective on relevant news stories, provide tips for dealing with tech addiction or look at the data behind why tech is so addictive.
  3. Digital Wellbeing Apps: Apps that help people achieve specific goals usually generate lots of video views on YouTube. In the digital wellbeing space, screen time management apps are currently the most popular type of app but as Android P and iOS 12 rollout fully, other innovative digital wellbeing apps are likely to become very popular with viewers. Think about the apps that your audience will resonate with and consider creating tutorials, reviews and guides to get more video views.
  4. Quitting Social Media: Since social media use is so common, videos that focus on quitting social often prove very popular. You can cover this topic by making videos about quitting a specific social network, quitting all social media for a specific amount of time or quitting all social media indefinitely.
  5. Public Talks: Public speaking gigs are popular with many audiences on YouTube and digital wellbeing is no exception. Quitting phones and social media are the topics that get the most attention in talks. If you’re a public speaker and digital wellbeing is something your audience would resonate with, record your talks and put them on YouTube to boost your video views.
  6. Negative Health Effects Of Tech: Videos that highlight the negative consequences of tech on our health often attract millions of views. Videos that focus on the brain, DNA and behavior are particularly popular. Consider exploring these topics through video in a unique way that will match your audiences preferences to increase your video views.
  7. Short Films: Short films that focus on the negative consequences of excessive phone usage and social media addiction attract millions of views on YouTube. If you’re a filmmaker and this fits your brand, get creative and think about how you could add to the digital wellbeing conversation through a short film.

Digital Wellbeing Pinterest Post Ideas

Pinterest is a great platform for driving traffic to your content and it has a strong digital wellbeing community.

Here are some of the most popular digital wellbeing pins on Pinterest right now. Use them to get inspiration for your own digital wellbeing pins.

Most Saved Digital Wellbeing Pinterest Pins


Total Saves

7-Day Smartphone Detox Infographic 14K
30 Day Social Media Detox Infographic 9K
How To Finally Get All Your Pictures Organized 4K
The Selfie Syndrome Infographic 3K
The Little Guide To Digital Decluttering Infographic 3K
10 Practical Ways To Declutter Your Digital Life 2k
Declutter Your Computer 2K
The 7-Day Digital Detox for Real People Infographic 1K
20 Satirical Illustrations Show Our Addiction To Technology 1K
27 Powerful Images That Sum Up How Smartphones Are Ruining Our Lives 1K

Here are some of the top topics from this list that drive lots of Pinterest saves:

  1. Infographics: Many of the most popular digital wellbeing pins are infographics. Pinterest users love this format because it makes the information visual and easy to consume. Whenever you create a blog post on digital wellbeing, try to repurpose it into an infographic to get more Pinterest saves.
  2. Digital Detox Action Plans: Time sensitive action plans are often a hit on Pinterest and this holds true for the topic of digital wellbeing. Including the daily action steps on the graphic often increases the number of saves. Try creating a unique digital detox action plan that caters to the preferences of your audience to boost your Pinterest saves.
  3. Statistics On Digital Addiction: Addiction is a very emotive topic and presenting the hard facts behind phone addiction and social media addiction usually results in thousands of saves on Pinterest. If you have an audience that resonates with statistics, try presenting these stats in a visual format to boost your saves on Pinterest.
  4. Organizing Digital Files: Posts that focus on decluttering digital files, particularly photos, are very popular on Pinterest. If you have an audience that loves tech or staying organized, consider creating a content series about keeping digital files organized to increase your Pinterest saves.
  5. Satirical Art: Pinterest users love saving satirical art that makes a statement on phone addiction or social media addiction. If you’re an artist or designer, create some pieces that satirize our addiction to tech and give your Pinterest saves a boost.

Digital Wellbeing Instagram Ideas

Instagram has a large, engaged audience of over 500 million daily active users and there are lots of popular hashtags on the platform dedicated to digital wellbeing.

If you want to get started on Instagram or you’re already an active poster, here are some of the top digital wellbeing hashtags you can use to get more reach and engagement.

Most Used Digital Wellbeing Instagram Hashtags

Hashtag Total Posts
#unplug 207K
#reconnect 139K
#disconnect 115K
#disconnected 87.1K
#digitaldetox 60K
#connectwithnature 57.6K
#switchoff 46.5K
#disconnecttoreconnect 16.3K
#socialmediabreak 13.3K
#unplugging 10.3K

The posts in these hashtags have a number of common themes which are likely to increase your reach and engagement when you incorporate them into your Instagram posts:

  1. Travel: Traveling to digital free zones to unplug, relax and reconnect is one of the most popular digital wellbeing topics on Instagram. Photos and videos that highlight device-free vacations, device-free weekend getaways and digital detox retreats often get lots of likes and comments. If you have a travel brand, consider creating some digital detox travel posts to increase your Instagram engagement.
  2. Nature: Instagram posts that focus on the beauty of nature and contrast this with the way technology often disconnects us from nature often get lots of engagement on the platform. Try posting about walking, hiking and other habits that can help your audience enjoy nature to boost the comments and likes on your Instagram posts.
  3. Quote Graphics: If you don’t like taking photos or shooting videos, creating relevant quote graphics is a great way to boost your reach and engagement in the digital wellbeing space on Instagram. Quotes that focus on the beauty of nature, mindfulness, gratitude and inner peace are all very popular with Instagrammers who want to improve their digital wellbeing.
  4. Tip Graphics: Tip graphics are another option for creating highly engaging digital wellbeing content on Instagram without appearing on camera. Digital detox tip graphics often get the most likes and comments, so consider providing tips that help your audience spend less time on their phone or social media.

Digital Wellbeing Products And Services

People spend millions of dollars per year on products and services that help them improve their digital wellbeing.

By introducing your audience to these products and services, you can help them succeed with their digital wellbeing goals and make money from the content you’re creating.

The list below highlights some popular digital wellbeing products and services. Use them to get inspiration for your own products and services or sign up for the available affiliate programs and make money by promoting them through your affiliate links.

  1. Digital Wellbeing Apps: While Android P and iOS 12 have added a lot of new digital wellbeing features to consumers’ smartphones, there is still a huge market for apps that offer fresh and unique digital wellbeing approaches. For example, the Forest – Stay Focused app gamifies the process of digital detoxing and has over 70,000 positive reviews on the iOS and Google Play app stores. You can look for popular digital wellbeing apps like Forest – Stay Focused and promote them through your content as an affiliate via the iTunes affiliate program. Alternatively, if you’re a developer and have a unique digital wellbeing app idea, you can create it and sell it to your audience directly.
  2. Meditation Apps And Services: Meditation is often recommended as one of the best ways to overcome phone or social media addiction and beginners often turn to meditation services to get started. As a result, apps and services that provide guided meditations are very popular in the digital wellbeing space. Headspace is currently the biggest meditation app with 8.5 million users and does have a generous affiliate program. So, if you want to recommend meditation to your audience as a digital wellbeing tool, consider promoting Headspace or even selling your own guided meditations.
  3. Digital Wellbeing Books: Selling books is a great way to make money in almost any market and digital wellbeing is no exception to this. Digital detoxing is often the most popular book topic in this area, so if this is something you think your audience will want to read, write your own book on the topic or recommend some of the top books on Amazon as an affiliate.
  4. Life Coaching: Many people find that they need one on one assistance when changing their habits and seek out coaches to help them adjust their digital consumption habits. If you’re a life coach, consider adding digital wellbeing to your list of services to cater to these customers.
  5. Digital Detox Retreats And Vacations: A growing number of consumers are looking for retreats and vacations that completely disconnect them from the digital world. If you have a travel brand, you can make money by recommending these detox retreats and vacations to your audience. There are lots of affiliate programs in this space including TripAdvisor, so recommending the best detox retreats and vacations through affiliate links is one option. Alternatively, if you’re a travel agent, consider focusing on digital detoxing in some of your listings to appeal to these consumers.
  6. Paper, Pens And Accessories: As part of the digital wellbeing movement, many people are ditching their phones, tablets and computers, and writing down their ideas with pen and paper instead. This has led to a growing demand for paper pads, pens, journals, stencils, stickers and other physical writing tools. Creating your own journals, stickers, printable journal planners and other related products, then selling them on Etsy is a great way to make money. You can also recommend existing products to your audience via the Etsy affiliate program.

Go Dominate The Digital Wellbeing Market

Technology is becoming increasingly prevalent in our lives and as a result, digital wellbeing is going to continue gaining momentum in the news and among consumers for many years to come.

This topic is still in its infancy and as technology gets more advanced, there will be more concerns raised about the negative impact of technology, more solutions introduced to address these concerns and ultimately more conversation about digital wellbeing.

It’s already a huge topic and it’s going to continue growing for the foreseeable future. Start creating your digital wellbeing content now and you’ll reap the rewards for many years to come.

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