Facebook is testing a new 10 point rating system for business pages which may replace the five star rating that currently shows on brand pages.
Here’s how it looks on desktop:
Facebook is testing a new score out of 10 to help people find great places more easily. This score is based on multiple sources such as the ratings, reviews and recommendations people share about Pages on Facebook. pic.twitter.com/VNwKoUr1OP
— Eli Langer (@EliLanger) May 14, 2018
And here’s how it looks on mobile:
— MissyStaben (@MissyStaben) May 11, 2018
Unlike the existing five star rating which is based solely on user feedback, this new score incorporates multiple factors including ratings, reviews and recommendations people share about pages on Facebook.
Early data shows that this new rating system does not simply double the points from the existing five point rating system and instead creates a unique score.
For example, the rating for Boston Children’s Hospital decreased dramatically under this new system (4.8 vs 5.8) while the rating for MUSC Children’s Hospital increased slightly (4.6 vs 9.6).
Business pages that have this new 10 point rating system also get the following advice from Faceook for improving the score:
“New recommendations are weighted more heavily, so you can continuously improve your score.”
Facebook hasn’t announced when this feature will roll out and will probably keep the specifics of how this new score is calculated close to their chest to prevent users gaming the system.
However, encouraging frequent and positive interactions with your brand page on Facebook is likely to increase your 10 point rating when it does roll out to all users.