You probably know that Pinterest is a powerful tool for bloggers and online businesses, but how do you get the most out of your Pinterest following?
If you're creating engaging pins for your blog posts, pinning regularly, and pinning other content that is relevant to your target audience, you're on the right path. Are you taking steps to attract more Pinterest followers?
Growing your Pinterest following will help get your pins in front of more people than ever before. When someone follows you on Pinterest, your pins will appear in their feed more often and they'll become familiar with your brand.
With more followers, you'll see your Pinterest engagement grow. When your Pinterest clicks, repins, and impressions are growing steadily, you will likely see an increase in traffic to your website through your pins.
More traffic means more emails captured, increased sales, and new potential fans of your blog or brand. Here are seven ways to get more Pinterest followers.
1. Add the Pinterest button and widget to your website
You can create your own Pinterest follow button and place it on your website anywhere you'd like. Try putting it after your articles, on your homepage, and in your “About Me” section to start out.
Using this button, your website visitors can follow you on Pinterest without having to leave your website. If you're a WordPress blogger (which you should be) you can also use a plugin to help add the Pinterest button to your blog automatically.
You can also create a widget that will display your most recent pins. You can choose from having the widget display pins from your entire profile or pins from a specific board.
You'll be able to customize the size of the widget to fit your needs. Use Pinterest's widget builder to create buttons and widgets for your blog or website that will help attract followers.
2. Pin only high-quality, relevant pins
It's important to make sure that the pins you're pinning aren't spammy and that they deliver what they promise. If the pin you pin depicts a recipe for taco salad, the pin should link back to a recipe for taco salad.
If you're an avid Pinterest user, you've probably encountered more than a few pins with broken links or pins that lead back to low-quality, spammy content that won't interest your followers.
Click on pins before scheduling them or pinning them to make sure they are what they say they are. If you accidentally pin too much low-quality content, your followers may begin to unfollow you.
On the same note, make sure that the content you're pinning is relevant to your followers. Your followers followed you because they were interested in what you pin or post about. When you stray off-topic, you risk losing followers. Keep each of your boards filled with pins that are a good fit for the board topic.
Finding relevant content to pin shouldn't be a difficult process – you don't have to pin your own content exclusively. As long as you're checking each pin you save for quality and relevance, you're doing more than most Pinterest users and you're capable of attracting a following.
3. Optimize and promote each Pinterest board individually
Use keywords in your board titles and descriptions so that they will show up in Pinterest's search results more often. Optimize your Pinterest boards by creating descriptions for each one that contains relevant keywords, hashtags, and a concise summary of what the board contains. Next, make sure the board title contains a keyword or two. A board called “Fun Dessert Ideas” will be found more easily by people who would be interested in it than a board called “Yum”.
Pinterest users are able to choose to follow one of your boards specifically or to follow your entire account. Promote your most popular boards by placing them at the top of your Pinterest profile. That way, when someone new visits your profile, they are statistically more likely to follow one of your boards.
Another easy way to promote your boards is to invite other people to collaborate with you. Group boards will show up on all of your contributors' Pinterest profiles, giving your exposure to all of their followers in addition to your own. Also, it will grow your board's following quicker because more people will be pinning to it regularly.
When creating a group board, make sure to clearly define the board rules to your contributors. Communicate what kind of pins are allowed and whether there is a limit to the number of images they can pin each day. Group board rules help make sure your board stays relevant to your following.
4. Follow other Pinterest users
Find other users who pin about topics that are relevant to your website and follow them. Don't expect all of them to follow you back, but a portion of them will. Each day, try to follow at least 100 users or boards. Search a keyword relevant to your niche or topic and begin following accounts that pin regularly. This method won't get you a ton of followers at once, but you can gradually build up your follower count by following other users consistently.
5. Pin regularly
It might sound obvious, but you need to keep your Pinterest account active to get the most out of Pinterest. It's recommended to pin daily if Pinterest is part of your marketing strategy.
You can pin manually, use a scheduling tool, or utilize a combination of the two. Making use of a Pinterest scheduling tool makes pinning daily more convenient than manually pinning, and you'll get access to advanced analytics for your Pinterest account.
Try pinning or scheduling 10-30 pins per day, spread out throughout the day for the best results. Pinterest likes active pinners and your account will receive a small visibility boost for pinning regularly. When you pin images that people save and like, Pinterest will begin suggesting your pins to people who save similar content even if they don't follow you.
6. Contribute to group boards
Finding established group boards to become a part of can take your Pinterest account to the next level in terms of views and engagement. Pinning on group boards that have thousands or tens of thousands of followers will get your pins in front of a bigger audience than ever before.
To find group boards, search for popular boards related to your blog topic or topics. When you click on a Pinterest board, you'll be able to see whether it has multiple contributors. Most group boards have details about how to become a contributor in the board description. You may have to follow the board owner and email them to request an invitation to the board.
7. Comment on popular, relevant, high-quality pins
If you don't mind spending a few minutes extra on your Pinterest strategy each day, consider finding popular pins to comment on. Use the Popular section of Pinterest to find pins that have a large number of repins, likes, and comments. These pins are pushed into users feeds more often because of the repins.
By commenting, you will show up each time someone clicks on the pin. People who find your comment interesting, relevant, or insightful may click through to your profile after reading your comment.
Commenting on pins works best when you leave a comment that is well thought-through. You won't achieve significant results if you leave a spammy, general comment like “Nice pin” or “Great idea”.
Each time you comment on a pin, try to make the comment as relevant as possible. Add something to the conversation about each pin.
For example, you could list some additional ways to use the idea or talk about how much you enjoyed trying the recipe or idea. People will be a lot more likely to be intrigued enough to follow you if they find your comment helpful or interesting. Aim to comment on two or three pins daily to maximize your results without spending too much time on comments.
Pinterest is an important part of any blogger's marketing strategy. That being said, Pinterest can be a major time-sink, so be careful with the amount of time you spend on your Pinterest strategy each day. Trial as many of these strategies for at least a month and track your analytics to get a sense of what is working for you.
Modify or eliminate the steps in your Pinterest routine that aren't giving you the results you're looking for and create a custom Pinterest strategy that works for your business. Gaining followers who care about the content you pin is central to driving traffic to your website through Pinterest.