Imgur, the popular image and GIF-sharing platform, has launched a new video upload feature which is yet another sign that if you want to succeed as a content creator, you need to be producing video.
Starting today, all users can watch videos on Imgur and iOS users can upload videos. Video uploads will be coming to other platforms soon.
Sound is off on the videos by default which helps them to blend in with the existing content on Imgur and appear like GIFs when they autoplay. Sound can be enabled by clicking the audio button in the bottom right corner.
Videos are limited to 30 seconds and play on a loop which again helps them blend into the existing GIFs on Imgur.
This update also comes with some basic video editing tools, allowing users to:
- Include or remove sound
- Add multiple videos to a single post
- Mix the videos with images and GIFs
Imgur has a large, highly engaged user base of 250 million monthly users and has been an image only platform since its launch in 2009. However, with this latest update, Imgur intends to widen the scope of their platform.
In a statement to TechCrunch, Imgur’s Chief Operating Officer Roy Seghal said, ”We’ve been making the transformation from an image community to a community-powered entertainment platform.”
In another statement to TechCrunch, Seghal revealed that Imgur is cash flow positive and expects to be profitable this year.
This is a huge development if you’re a content creator because it shows just how necessary video is for your future growth and sustainability.
Imgur is built on images and the GIF only nature of the platform has been one of the main things that helped it stand out in the nine years since its launch. Fans of the site love consuming the short form content without having to worry about the audio disturbing those around them.
However, like many other companies, Imgur is realizing that video is necessary for reaching a wider audience and scaling the site into a profitable business.
By introducing videos that loop and are silent by default, they’ve found a perfect way to seamlessly blend video with their existing content and keep their core community happy.
That last part is key because YouTube and Facebook, the two biggest online video platforms for creators, have a very fractured relationship with their communities.
YouTube creators are becoming increasingly frustrated with demonetization and algorithm changes while Facebook has angered many creators on their platform with their latest algorithm update which focuses on “meaningful social interactions” and reduces the reach of publishers.
Imgur, on the other hand, is loved by its community, and when you combine this new video feature with their large existing user base and their move to profitability this year, they could be the leading competitor that rises up and challenges the dominance of YouTube and Facebook in the video space.
So, if you’re a content creator keep a close eye on Imgur and what they’re doing in the video space, and if you aren’t already making videos for your brand, get started today.