Lots of people freeze when it gets to the topic of writing the sales copy for a product.
However, it can really help a great deal when you have a template that you can follow – and it becomes even easier when the template is simple with easy steps.
This sales page template is one that we've created for beginner bloggers that are dipping their toes into the idea of creating their own products.
Use this rough guide to give you some ideas for the structure of your sales page and help you structure your thoughts and ideas and put them into action.
The sales page template is designed to:
- introduce people to your product
- help you gain the trust of your users
- touch on pain-points
- help explore the benefits of your product
- help convey social proof (testimonials)
- help them know why they need it
Chop it and change it as much as you need for your product. The more you personalize it and make it your own, the better.
At the bottom of the post there's a way that you can download the template for easier use.
If you're creating a lifestyle product and you'd like some extra content to offer your audience as a bonus alongside your own product, be sure to check out Content Pass for some quality ready-made content.
——– Sales Page Template Starts Here ——–
Could [Problem You're Helping With] Really Be As Simple As A Few Straightforward Steps? [Add In Main Proof Element Here]!
Many people struggle with [problem people have]. If you are in the same situation, don’t worry – in fact: be prepared to have your fortunes reversed.
Before anything, however… I want you to answer the following questions:
- Are you currently dealing with [insert big problem here]?
- Are you spending sleepless nights struggling to cope with [insert big problem here]?
- Are you completely sick of [insert big problem here]?
If you answering ‘yes’ to these questions, well you’re about to be extremely happy with what I’m going to share with you. Because if you don’t have any guidance, I know that…
[Problem You're Helping With] Can Be Very Difficult.
Using traditional methods can be an option, but [problem here] can be your downfall. In fact, that is the case for nearly everyone.
After all, you've got all of this to deal with:
[Go over 3-5 of the most difficult problems people need to deal with. Always try to use THEIR words and really drive home on those emotions that not solving this evokes.]
…And much more.
Thankfully, I know how you can avoid all of these stressful problems.
This Is Your Big Chance To [Insert Main Benefit]!
You see, I have discovered a method… that takes just [amount of time]… to [cure to problem].
Now I know that this might all seem ‘too good to be true’… and to be honest, if I was in your position I would be feeling skeptical as well!
But don’t be clicking away from this website just yet. Here’s what I’ve discovered:
[Use 3-5 bullet points here – go over your main promise BUT DO NOT INTRODUCE YOUR PRODUCT YET.
These are bigger picture benefits, where you are just reassuring people that you can deliver what they want. List out the things your prospects want. Say things like: “It is possible to lose 10 pounds in 7 days!”, or “You can stop craving sugar in as little as 48 hours!”
These are just the things that you've discovered people wanted based on your research.]
I know it all sounds crazy, but it really does work. Don’t just take my word for it…
Here’s What REAL People Have Said:
[Insert glowing testimonials here. Make sure they bring out your biggest benefits, and further reiterate why your product is the solution.
If you have a demonstration, you can make a subheadline that says: “Here's PROOF!”]
So now you know that it really does the job, let me show you…
Why It Works So Well:
As you know full well, the common way in which everyone tells you to solve [insert problem here] just DOES NOT WORK at all – no matter how much you try.
You know it. I know it. Your neighbor probably even knows it. Ultimately, we wouldn’t be right here if it did work.
But I know what does work, and there really IS an answer to [insert problem here]… it’s just, well, not what you’d think. Let me explain:
[Explain why your product/solution is so awesome. Tell the reader why it is so helpful to them and other users.
This section doesn’t have to be overly complicated – just paint it clearly the benefits of your product, especially in comparison to other commonplace solutions].
Pretty awesome, right?
I know this is a lot to take in. That’s why I have made the decision to place everything that I know into a very special program. A program that you can use and take advantage of, because I understand you want to cure [insert problem]. So, without further ado…
Introducing: [Product Name]
[Pictures (If Possible)]
I developed [Product Name] after seeing so many people struggling with [problem here]. Based on all the positive feedback I’ve received so far for this product, I’m very confident that it can help others – including YOU.
My main aim for this product was to achieve [list desired result from product]… FAST. But don’t think I’ve compromised quality for fast results. In fact, with the [insert product name] you will discover:
[Add 5-15 Bullet points about the specific benefits of the offer. For example: “How to shed at least 5 pounds off with my patented 10 day cleanse… guaranteed!!”]
Now I’m sure you’re thinking: “With the [insert product name] offering so much, I’m going to have to invest a ton of money.”
Well, that’s not the case…
Access To [Product Name] Is Only [Price]… For Now.
Yes, now you’re probably saying: “What’s the catch?”
I mean, let’s face it… [Use reason/s why the price SHOULD be higher – such as your standard hourly rate, what others will charge for a similar product, “you can’t put a price on having this problem finally cured”, etc.]
But to tell you the truth, I find it very important to offer great value to you and many others in your situation. Other than it helping my reputation, it also means I get to help more people.
With that said, it might not remain at this current price forever. When other experts charge upwards of [$X] for similar (but not better) products, the temptation to raise the price is always there…
But you’re here right now, so there’s no need to worry about such things! However, act fast because…
[Insert Some Form Of Urgency Here]!
[Talk about how there are limited copies, or you’re only selling to “x” amount of people, or how the price might go up, or how they will receive an additional product if they act now, or whatever. Get people to move NOW, not later.]
Oh, and one small thing you shouldn’t ignore:
Your Purchase Is 100% Risk-Free.
[Put this part in a box with a seal of approval]
I know that you’re buying this based only on what you’ve read above. And I know that you don’t want to waste any of your hard-earned money.
That’s why I’m making everything risk-free for you.
If [insert product name] doesn’t work as you expected – for whatever reason – just let me know. If you get in touch within [# of days] days from when you purchased the product, I’ll promptly refund 100% of the money you paid.
No questions, no back and forth discussion – you get a full refund. It is that simple.
That’s rather fair, don’t you think?
With all of that said, the time to act is NOW!
Here’s What You Need To Do Now:
I have made this as simple as possible for you.
All you need to do is sign up, and then you get everything that has been mentioned. That means you get [paragraph-style recap of everything included with your product].
[Describe the order process. Tell your potential customers what to expect. Tell them what happens once they sign up – where they'll be redirected to, what happens, and when they can expect their problem – which is solved by your product – to go away.]
To reiterate, the process is incredibly easy to follow. And just think about it: you can start looking towards [desired result] in as little as [amount of time]. So don’t delay, get the below order form filled out today!
[Insert order form]
[Portrait picture and/or signature for added validity]
P.S. [Reiterate your ‘form of urgency’ here]. Grab your copy while it’s still here! [Order form link]
P.P.S. Don’t forget, because of [reiterate ‘100% risk-free’ guarantee here] you have nothing to lose! Make sure you don’t miss out – secure [insert product name] right now! [Order form link]
P.P.P.S. Even now, you are still here. You clearly have an interest in what I’m offering. And even more noticeably, you certainly don’t want to live with [problem here] any longer. Think about it: in just [amount of time], this problem could be over and done with. Considering you have nothing to lose and everything to gain, you owe it to yourself to simply try [ insert product name]. There’s no time like the present, so don’t hold off changing your life for the better – this deal and product might not be around the next time you stop by! [Link to order form]
——– Sales Page Template Ends Here ——–
You can get a PDF version of this document here: Sales Page Template PDF
Be sure to put it to good use.