A squeeze page is a landing page that is created to capture personal information from potential subscribers. Or more specifically, it is done to obtain their email address.
Squeeze pages come in two flavors: pop-up and splash. A splash page is one which users are sent to when they first visit a website.
The pop-up variety – which is self-explanatory in what it accomplishes – is generally the more popular of the two, and if you browse business-centric websites, then you’ll no doubt come across a variety of these on a daily basis. That’s because they’re effective.
Whichever one you think will be best suited to your business is for you to decide.
However, what you might be struggling with is finding ways of making your squeeze page effective.
If that’s the situation you find yourself in, read on for some helpful assistance:
1. Promote Something of Value
Even if your squeeze page is polished to an extent where it successfully retains the attention of your audience, visitors are not going to part with their email address if you’re not offering them something valuable in return.
So first things first, make sure the product you are promoting is going to generate substantial interest.
Some tried-and-tested ideas:
- Email/video courses
- Special offers
- A free report
- A free starter kit
2. Produce an Eye-grabbing Design
You have quite literally a second to grab the attention of potential subscribers before they decline your offer and move on to their intended destination. As a result, it is imperative that you produce a squeeze page design that draws in eyes to what you’re advertising.
Some things to consider:
- Create a short yet snappy headline
- Make key phrases stand out from the rest of the text
- Break your content up with headlines, lists etc.
- Include testimonials that give your brand credibility
- Use a bold image that supports your message, preferably of your product
- Use a video if possible
- A specific call to action that invokes urgency
One other thing you should include is a clear way for users to move on from the squeeze page. While they’ll be slightly peeved at the page in the first place, if visitors don’t have a clearly visible way of getting away from it – like an ‘x’ or ‘skip to the article’ type button – then they may lose trust in your brand altogether.
3. Make Your Message Clear and Concise
Now that you have the design covered, it is time to add some substance to your squeeze page.
As the scope of retention is limited with a squeeze page – after all, they are considered a minor irritant by most – bogging it down with unnecessary fluff is ill-advised. As they say ‘less is more’, and that is especially relevant in this instance.
Be brief, but make sure you include all the info you think is needed to convince someone to sign-up. Tell the reader what’s in it for them, and describe what details are required for them to get what you’re offering. Nothing more needs to be said and your squeeze page will be all the better for it.
Also make sure you are specific in who you are targeting. You might feel like you are alienating certain viewers, but attracting a specific audience will actually improve your conversion chances.
4. Offer a Bonus
For an extra level of enticement, offering a bonus of some sort could be the tipping point in sealing the deal.
By ‘bonus’, it is something that you provide that accompanies the main selling aspect of your squeeze page. An example would be ‘Plus! Sign up now and you will receive a free eBook about [insert topic]’. Even if you have this ‘bonus’ all planned out beforehand to be part of the overall package, the customer isn’t aware of that! They feel they are getting something in addition to a scarcity element, another effective technique in its own right, could be applied at this stage to put pressure on the customer to act immediately. A ‘limited time offer’ type of tagline is a foolproof way of generating more conversions.
5. Focus on Driving Targeted Traffic to the Page
Once your squeeze page is optimized and set up ready for conversions, it is all about drawing in that all-important traffic. After all, no matter how polished your squeeze page is, the prospective success of it will ultimately be down to the traffic sources utilized.
Social media and ads are common options, but traffic generated from search engine results works best in most cases.
With search, potential customers are typically targeted more so than other methods. This is down to the fact that they are looking for the answer to a specific query. And if your website pops up during this query, then you could well be the solution to their dilemma – a sure-fire way of gaining their trust and, you guessed it, resulting in them passing on their details thanks to your conveniently placed squeeze page.