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How to Create Square Social Videos For Facebook, Instagram and Twitter

With 79% of all activity on social media sites now coming from mobile devices, square videos are one of the best types of content for capturing people's attention on these social platforms and boosting your engagement levels. 

 

With 79% of all activity on social media sites now coming from mobile devices, square videos are one of the best types of content for capturing people's attention on these social platforms and boosting your engagement levels.

People often hold their mobile devices vertically as they browse through their social feeds and because square videos take up almost twice the real estate of rectangular videos on a vertical mobile screen, they're much more likely to attract views, likes, comments and shares.

 

Square Video Vs Landscape Rectangular Video

In this post I'll be showing you how to easily make your own square videos and start benefiting from the increased engagement they provide.

To create these square videos, we'll be using a video editor called Filmora which is available for creating square video on your PC (Windows) or mac.

> Click Here To Download Filmora For Windows PC

> Click Here To Download Filmora For Mac

2 Ways To Convert a Standard Video To Square Video

1. Square Crop Videos (which involves taking a rectangular video and cropping it into a square)

2. Meme Style Square Videos (which involves placing a rectangular video in the center of a square, and then adding borders and text above and below the rectangular video to complete the square)

Getting Your Video Ready To Edit

Before you start creating either of these square video styles, you'll need to get your original video ready to edit in Filmora.

Here's how to get your video file ready to edit with Filmora:

1. Open Filmora and have the video that you want to square crop ready.

2. Choose the “1:1 (Instagram)” project aspect ratio from the dropdown menu.

3. Click “Full Feature Mode”.

4. Import the video you want to square crop by clicking “Import Media Files Here”.

5. Click and hold your cursor over the imported video at the top of the screen, and drag it into the timeline at the bottom of the screen.

6. Now your video's ready to edit. Choose the style of square video you want to create and then follow the instructions below to convert your video into that style.

How To Make Square Crop Videos

Square crop videos are a great style to use if you have a central point of focus in your video and you can easily crop it into a square without losing any important parts of the video.

For example, if you have a rectangular video with a person standing in the center of the frame and you can crop a square around them while keeping them in frame, this is a perfect style to use.

Here's how to create square crop videos:

1. When you have your video ready to edit in Filmora, click “Crop and Zoom”.

2. Click “1:1” in the “Constrain” menu. When you do this, you'll see a preview of the square crop on the right and the full video with the area that's been cropped on the left.

3. Click and hold your cursor over the cropped selection on the left, and drag it over to the section of the video that you want to be square cropped.

4. When you're happy with the square crop, click “OK”.

5. Use the preview video in the top right to check that everything you want is inside the square and there's nothing important falling outside the square. You can do this by either playing the preview video or dragging the slider under the preview video from left to right.

6. When you're happy with the preview video, click “Export”.

7. Click “Create Video…”.

8. Choose a format for your video. MP4 is a common video format that works well on all the main social media platforms, so this is a good format to use most of the time.

9. Name your video.

10. Choose where you want your video to be saved. By default, it saves to a Filmora folder.

11. If you want to adjust the resolution of your video, click “Settings”. Square crop videos save in a 1080 x 1080 resolution by default which is a good resolution to use for most videos.

12. Click “Export” to create your square crop video.

13. All done. Now you can view your final square crop video and post it to social media.

How To Make Meme Style Square Videos

Meme style square videos allow you to keep the full rectangular frame of your original video while also enjoying the benefit of square video real estate. They're a great option if you have a rectangular video that you can't square crop without cutting something important out of the video.

For example, if you have a rectangular video where a person walks from the left side of the frame to the right side of the frame and square cropping the video would cause them to be offscreen during certain parts of the video, a meme style square video is the best style to use.

Here's how to create meme style square videos:

1. When you have your video ready to edit in Filmora, click “Filters”.

2. Click “Background Blur”.

3. Scroll to the bottom of the selections and click “Grey”. This will change the color of your video border to a blurred grey and add an “E” to your video timeline.

4. Double click the “E” that's appeared on your video timeline.

5. Click and hold your cursor over the “BG Luminance” slider, and drag it fully to the right. This will change the color of your video border from a blurred grey to an almost solid white.

6. Click and hold your cursor over the “BG Blur Level” slider, and drag it fully to the left. This will change the color of your video border to a completely solid white.

7. Click “BG Color” and choose the color you want to use for your video border.

8. Click “OK”.

9. Click “Text/Credit”.

10. Click “Sub Titles”.

11. Browse through the subtitles and choose the style you want to use. This will add a “T” to your video timeline. For this example, we'll be using “Subtitles 1”.

12. Double click the “T” that's appeared on your video timeline.

13. Click “Advanced”.

14. This will give you a full breakdown of the subtitle template with the subtitle layers at the bottom of the screen and formatting options at the left and top of the screen. You can edit and format the subtitles in any way that you want but for this example, we'll be removing the black rectangular text borders, changing what the text says, and adjusting the size and weight of the font.

15. Click each of the rectangles and press the “Delete” key.

16. Click each of the text boxes and choose the text color you want to use from the menu on the left.

17. Click and hold your cursor over the top layer of text, and drag it into the top video border. As you drag the text, a white line will appear and help you keep the text centrally aligned.

18. When you have the text aligned centrally in the top border, double click inside the text box and type your preferred text.

19. Choose your preferred text size from the dropdown menu at the top of the screen.

20. Use the menu at the top of the screen to apply any other text formatting options you want to use. For this example, we'll be boldening the text.

21. Use the menu at the top of the screen to align the text centrally in the text box.

22. Click and hold your cursor over the edge of the text box, and drag it into the center of the top video border. As you drag the text, a white line will appear and help you align this text centrally.

23. Double click inside the text box at the bottom of the screen and choose your preferred text size from the dropdown menu at the top of the screen.

24. Type your preferred text.

25. Use the menu at the top of the screen to apply any other text formatting options you want to use. For this example, we won't be applying any additional formatting to the text.

26. Use the menu at the top of the screen to align the text centrally in the text box.

27. Click and hold your cursor over the edge of the text box, and drag it into the center of the bottom video border. As you drag the text, a white line will appear and help you align this text centrally.

28. Click “OK”.

29. Click “OK” again.

30. Click and hold your cursor over the right edge of the “E” on your video timeline, and drag it across to the right until it locks into alignment with the video. This ensures that the colored border effect is applied for the full duration of the video.

31. Click and hold your cursor over the right edge of the “T” on your video timeline, and drag it across to the right until it locks into alignment with the video. This ensures that the text remains onscreen for the full duration of the video.

32. Use the preview video in the top right to do a final check of the video. You can do this by either playing the preview video or dragging the slider under the preview video from left to right.

33. When you're happy with the preview video, click “Export”.

34. Click “Create Video…”.

35. Choose a format for your video. MP4 is a good format to use most of the time.

36. Name your video.

37. Choose where you want your video to be saved. By default, videos are saved to a Filmora folder.

38. If you want to adjust the resolution of your video, click “Settings”. The default resolution for square videos (1080 x 1080) is a good resolution for most videos.

39. Click “Export” to create your meme style square video.

40. All done. Now your meme style square video is ready to post on social.

> Click Here To Download Filmora And Start Creating your Own Square Videos – Windows PC

> Click Here To Download Filmora And Start Creating your Own Square Videos – Mac

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